AFRIMA Is Uniting The Continent Through Entertainment – Organisers


Organisers of the All African Music Awards (AFRIMA) on Thursday said that the awards is committed to uniting the continent through entertainment.

The News Agency of Nigeria (NAN) reports that AFRIMA is a music and cultural initiative developed to celebrate, reward and showcase the musical heritage of Africa.

The African Union, in partnership with the International Committee of All African Music Awards, AFRIMA, had on June 25 in Addis Ababa, Ethopia unveiled the calendar of events for the upcoming 2021 edition of the award ceremony.

According to a statement signed by Mr Sola Dada, Head, Media and Partnerships, AFRIMA, the unveiling activity marks the formal opening of AFRIMA 2021 and features a line-up of undertakings and events that would take place between June 20 and Nov. 21, 2021.

According to the statement, Cisse Mariama Mohamed, a representative of the African Union and the Director of health, Humanitarian Affairs and Social Development noted that the COVID-19 pandemic delayed the award ceremony.

“The COVID pandemic resulted in multiple setbacks for the continent but AFRIMA is committed to uniting the continent through entertainment and honouring their tradition of celebrating the scintillating musical culture of Africa.

“This will be done by featuring exhilarating Pan-Africa events through the lifespan of the calendar year in 2021 and we are looking forward to celebrating the richness of the African continent alongside AFRIMA in November this year.” She said.

The statement further read that AFRIMA, in partnership with the African Union Commission, (AUC) is the pinnacle of African music awards globally which stimulates discussions that add value to the African culture.

“AFRIMA would stimulate conversations among Africans and between Africa and the rest of the globe about the great potentials and values of the African culture.

“It would also involve discussions on artistic legacy for the purpose of creating jobs, reducing poverty, calling attention of world leaders to Africa and promoting the positive image of Africa to the world.” It read.

According to AFRIMA’s calendar of events, submission of entries from African music professionals, which commenced on June 28, marked the first official event in 2021 and it will be closing on Friday, Aug. 20, 2021.

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