Israel Adesanya Loses Huge BMW Endorsement Over Rape Comment

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Feb 9, 2019; Melbourne, Australia; Israel Adesanya (red gloves) gestures to Anderson Silva (blue gloves) during UFC 234 at Rod Laver Arena. Mandatory Credit: Jasmin Frank-USA TODAY Sports

Nigerian-born UFC superstar, Israel Adesanya, has been dropped as a BMW ambassador following his comment about rape on social media.

Adesanya, in a social media post earlier in the week threatened to rape a fellow UFC fighter Kevin Holland in what was perceived as an offensive “fight talk.”

“Bro, I will f….n rape you,” Adesanya said

The UFC fighter was due to be unveiled as the new face of the BMW New Zealand on Monday.

“Due to the comments made by an athlete online, we have reviewed our pending association with said athlete and we have decided not to push forward with a specific ambassador for the brand at this time in New Zealand,” BMW said in a statement.

Adesanya has since deleted and apologised for the comments he made on Instagram.

“Last weekend fight talk escalated to a point in which I crossed the line. I understand the gravity of this word and how it can affect and hurt other people apart from my opponent, although that was NEVER my intention.

“I am still growing under the spotlight, and I take this as a lesson to be more selective with words under pressure,” he said.

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