Britain’s Prince Harry Joins $1.7 Billion US Counselling Startup

Prince Harry
Prince Harry

Britain’s Prince Harry has become “chief impact officer” at a San Francisco startup that provides mobile-based coaching, counselling, and mentorship.

He adds this to his growing portfolio of post-royal jobs after leaving his role as a senior royal and moving to California.

BetterUp is a professional coaching platform with a goal to “fuel whole person growth through individual coaching and custom support,” according to the company’s site.

“As a true citizen of the world, he has dedicated his life’s work to bringing attention to the diverse needs of people everywhere and advocating for mental health initiatives: from founding the Invictus Games, a platform for service personnel to use sport as part of their psychological and physical rehabilitation, to launching Sentebale, which supports the mental health and wellbeing of young people affected by HIV in Lesotho and Botswana,” the company’s CEO Alexi Robichaux said in the post.

In his own blog post, Harry said he joined BetterUp because he believes “that focusing on and prioritising our mental fitness unlocks potential and opportunity that we never knew we had inside of us.”

“As the Royal Marine Commandos say, ‘It’s a state of mind.’ We all have it in us,” he continued. He said during his decade in the military, he learned that “we don’t just need to build physical resilience, but also mental resilience.”

“And in the years since, my understanding of what resilience means — and how we can build it — has been shaped by the thousands of people and experts I’ve been fortunate to meet and learn from,” Harry said.

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