Dangote, MTN Top List Of Most Valuable Brands In Nigeria

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Chairman, Founder, CEO of Dangote Group, Aliko Dangote
Dangote, MTN Top List Of Most Valuable Brands In Nigeria - Vantage News Nigeria
Chairman, Founder, CEO of Dangote Group, Aliko Dangote

The Dangote Group has emerged as Nigeria’s Most Valuable Brand for a third consecutive year.

This is the outcome of the 2020 edition of the Annual Brand Evaluation, “TOP 50 BRANDS NIGERIA”.

According to the report, Dangote group is followed by MTN which also doubled as the Most Valuable Multinational and Telecom Brand in the country.

In a statement issued on Sunday, the Dangote group noted that the recognition comes a year after the brand was named the most admired African brand of African continent origin in a survey involving 100 of the continent’s best brands.

Top 50 Brands Chief Executive Officer, Taiwo Oluboyede, in a statement, said that Nigeria has 7 brands in the top 10, adding that it is evident that great things are still happening in the country.

Oluboyede stated that brands like Access Bank, Globacom, United Bank for Africa, Guaranty Trust Bank, Zenith Bank, First Bank, Dangote Group and so on have become multinationals, expanding across other African countries and beyond.

The CEO further stated that this is good for businesses in Nigeria because it would attract investors to the country.

He said, “They have not relented in making attractive value proposition that endear the consumers to them, to the point that many consumers are now contended with Made in Nigeria, over foreign brands across many categories. This is a clear departure from recent pasts.

“This also means that many great things are still happening in Nigeria, regardless of the negative press. Our locally made brands are standing shoulder to shoulder with the multinationals in their industries and they are emerging better in valuation and perception.”

 

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